Optimization and machine learning – Our PhD’s and market experts are working for several years on our optimization algorithm. In addition to our RTB platform, in the core of our technology there is a CPA optimization algorithm which maximize the eCPM by giving the right product to the right user at the right time. We have data partnerships with companies like Liveramp and other data providers to learn more about our publisher users and provide users the advertising they are most likely to engage with.
When we had just started 20 years ago, traffic was low and our servers were down, 50% of the time. Today, working with thousands of sites and serving Billions of impressions daily we can say that scale is one of our specialties. No matter the size or the speed required, we are up for the challenge.
There is a war out there. An actual war. Adblockers are trying to block your ads, Google are trying to block your ads, advertisers are trying to push malicious ads in our network and to your site, each browser and operation system have their own restrictions and, in many cases, damage your ability to make money. This is why, we hire the best of the best from Israel’s top intelligence units to ensure that we are always on top. One good example is our ability to filter 99.9% of malicious advertisers that are trying to get into our system. Another example is our Anti-Adblock solution that was the first solution in the market and still today is the best solution out there. We call it “fire power” because it is a war and we are happy to win every time.
Using our expertise with these 3 specific strengths, has given us the ability to build the most advanced and high quality products available, in the market today. From among those, you can see some of our products below.